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Marketing Key Performance Indicator for Retention and Churn
Retention and churn are the kind of marketing metrics that feel deceptively simple. You either keep customers or you lose them, right? In practice, the hard part is deciding what “kept” means, how you measure churn for different customer types, and how you connect marketing activity to the retention outcomes you care about. A strong marketing key performance indicator for retention and churn does not just track outcomes. It helps you diagnose why outcomes are happening a
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